The Health and Wellbeing Collaboratives work on bowel screening in North East Lincolnshire has been chosen to feature in a national online resource for sharing best practice.
The website, developed by Cancer Research UK has been developed for sharing bowel screening projects/case studies.
Julie Grimmer, Health & Wellbeing Collaborative Programme Manager said:
“We’re delighted the work we are doing here in North East Lincolnshire has been chosen to feature on this site to help others and share best practice.
“We’re also obviously very proud of the success the campaign continues to have locally. We have used a variety of social marketing techniques such as developing badges and stickers for health professionals to wear to prompt conversations with patients and consistent ‘reminding’ of the key messages to the local target population which has been seen to increase uptake in bowel screening.
“Bowel screening uptake in North East Lincolnshire increased from 55.2% in 2008 to 59.9% in 2013.”
The website can be accessed here: cruk.org/bowel-screening-projects
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